Background

Bruni Dunn was briefed to create a new business name and sub brand structure for MouldCam – a business that designs, engineers and manufactures large scale composite structures from range of materials forarchitectural marine and industrial applications.

The business is famous for delivering projects that are often the ones that have never been done before and others consider impossible to build.

The business has two primary target markets to influence:

• Builders (looking for easy to use cost effective building products)
• Architects (specifiers of materials at the design stage)

Brand Positioning

• Bridging creativity and buildability

Outcome

Bruni Dunn created the ShapeShift business name and logo design supported with a new website design. We also created a new brand name and logo design called ShapeShell to identify specific products which could be specified by the architects at the design stage.